To create a tool for visitors, residents and concierges to quickly find a
neighborhood and a direct line to the businesses within the directory by phone,
email or link to their site.

To build a series of one-page ads featuring neighborhood merchants to enhance their directory listing and promotional links from our site.

To maintain a top level of search engine visibility so that seekers will not have to sift through numerous sites to locate all the information they need.

To create compelling, merchant-identity one-page ads to familiarize and personalize the business or service by telling a visual story about who is behind the success of the business.

To offer affordable marketing options for small businesses and entrepreneurs.

To work in an Alliance structure with other businesses and create new business models from which to operate.

To promote San Francisco through positive, progressive visibility.